25E35-How to Build a Brand That Clients Trust and Remember with Lisa Shorr

What does your brand say before you even say a word?

In this episode, we explore how your appearance, communication, and mindset shape your brand. We're joined by Lisa Shorr of Shorr Success for a breakdown of how MSPs can build trust, lead with consistency, and create a company culture where everyone represents the brand with confidence. From how you sound on a call to how you show up in person, this one's packed with practical takeaways to elevate your image and earn long-term loyalty.