IT Nation Wise Up

25E40-Lessons Learned from a Lifetime as an MSP

In this episode of Wise Up, we're taking an honest look at what it takes to stay in the game, grow with intention, and build a business that lasts. We're joined by Clay Archer, CEO of DPC Technology, who's spent years building and running his own MSP. Listen in as Clay shares his first-hand experiences and lessons learned from navigating growth, burnout, and leadership evolution.

25E39 - What MSP Leaders Get Wrong About Growth and Exit Plans

What really happens when you sell your MSP and step into a larger organization? In this episode of Wise Up, we're unpacking what MSP owners need to know about scaling, acquisitions, and letting go. From the chaos of integration to the reality of exit regret, Joshua Skeens, CEO of Logically, shares lessons learned from building and running one of the largest platforms in the country.

25E38-How Successful MSPs Sell Differently with Johnathan Schofield

In the MSP world, selling isn’t just about tools—it’s about trust. Learn what works (and what doesn’t) when selling MSP services—and why differentiation is everything. Jonathan Schofield of Skofi shares how MSPs can stand out in saturated markets, build long-term relationships, and lead sales conversations with confidence.

25E37 - The Incident Response Playbook Every MSP Needs with Chris Loehr

What really happens when a client gets hit with ransomware? In this episode, we're going behind the scenes of real cyber incidents. From the first call to final recovery, Chris Loehr, EVP at Solis, shares the high-pressure decisions, common failures, and communication breakdowns that happen during a breach—and how MSPs can help their clients avoid becoming a headline. Whether you're building your first response plan or running tabletop exercises, this is the clarity every MSP needs before crisis hits.

25E36-How Peer Groups Help MSPs Grow Smarter and Lead Better with Juan Mack

Running an MSP can feel lonely, but it doesn’t have to be. In this episode, Juan Mack of Matrix Integration and the Central Mafia User Group shares how being a part of a peer group changed his life and leadership. From learning through shared experience to showing up consistently and doing the hard inner work, we're unpacking the real value of community, connection, and in-person events for MSPs ready to grow with intention.

25E35-How to Build a Brand That Clients Trust and Remember with Lisa Shorr

What does your brand say before you even say a word?
In this episode, we explore how your appearance, communication, and mindset shape your brand. We're joined by Lisa Shorr of Shorr Success for a breakdown of how MSPs can build trust, lead with consistency, and create a company culture where everyone represents the brand with confidence. From how you sound on a call to how you show up in person, this one's packed with practical takeaways to elevate your image and earn long-term loyalty.

25E34-Inside the Mind of the ConnectWise CEO: Manny Rivelo on What’s Next for MSPs

Join ConnectWise CEO Manny Rivelo as he shares his path from engineer to executive and discusses the mindset that's shaping the future of the channel. From platform consolidation and AI to community growth and cybersecurity, discover what's next for MSPs and how you can stay ahead in the rapidly changing landscape.

25E33-Why Real MSP Growth Starts with Community (Not More Tools)

What if the biggest driver of your MSP’s growth wasn’t a new tool but your community? Unpack why the most successful MSPs are doubling down on peer collaboration, vendor relationships, and strategic focus. MJ Shoer, Chief Community Officer at the Global Technology Industry Association (GTIA), sat down with Sean and Matt to share stories from his 30+ years in the channel, lessons from building (and selling) his own MSP, and examples of how chasing every new idea can hold you back.

25E32-How Top MSPs Use Peer Groups to Grow Without Burning Out

What if the key to scaling your MSP without sacrificing your personal life was a peer group? In this episode, we're uncovering how peer groups help MSPs grow faster, become more profitable, and avoid burnout. Dive into legacy planning, financial health, and how accountability with other leaders could be your secret weapon with Andre Gilmore, Director of IT Nation Programs. Whether you're leading a team or building a business, this one's packed with actionable insights you won't want to miss.

25E31-Human-First Marketing and Content That Connects with Erik Boles

This week, we're talking all things storytelling, communication, and what it means to lead with authenticity in MSP marketing! From years of startup experience to building content that actually resonates, Erik Boles of Vosa is sharing why understanding human behavior is the most underrated skill in our industry and how MSPs can create content that doesn't just convert—it connects.